About the Company – Rick Braddy LLC

Rick Braddy LLC  is an independent software technology consulting and development company. We help clients tackle tough challenges with software and related technologies.

We bring a customer and business-centered perspective to the technology solutions we recommend and develop for our clients.  We also understand the value and process of innovation, and how to strike the balance needed to simultaneously meet the buyer, market and business demands required to be successful in today’ globally-competitive environment.


About the Founder and Owner, Rick Braddy

Rick Braddy is a technology executive with more than thirty-one years of experience in the software and IT business.

Rick brings a unique blend of business, technical, product management and marketing experience together, to solve the most urgent and pressing needs in  software and technology for our clients.  Rick is also owner of WinningWare.com, an online marketing company.

Cloud Computing Experience. Mr. Braddy served as contract Chief Technology Officer of Virtual-Q during 2011 through early 2012, leading the company’s design, development and support areas in cloud-hosted virtual desktop solutions. During this time, Rick managed the Technology Department for Virtual-Q, oversaw IT operations in support of dozens of customer production environments and designed a new data center hosted by Rackspace. Technologies included VMware ESXi 4.1 and 5, Microsoft Remote Desktop Server, Windows Server 2008 R2, SQL Server, SharePoint and related technologies.

Former CITRIX Systems Executive. Rick served as Chief Technology Officer (CTO), VP Product Management & Architecture and as VP Product Marketing at CITRIX Systems, Inc.(CTXS; Nasdaq), a top 10 software company, in the application delivery and desktop virtualization technology areas, from 2001 to 2007. During this time, Rick was responsible for business and technology strategy, product management and architecture for the company’s flagship XenApp and XenDesktop product lines.

Former BMC Software Web Architect. Responsible for the product architecture of Internet, Web and e-Business products at BMC Software (DOW: BMC) as Group Architect, Product Author and Lead Developer during eight year tenure with BMC.

During the 1980’s, Rick was a software engineer and developer of real-time process control software for oil & gas, petrochemical and manufacturing companies. He also pioneered the use of Unix in process control applications from 1986 – 1990.

Graduated from the U.S.A.F. Cryptography School in 1977 with honors, and studied Computer Science and Electrical Engineering while in the Air Force. Served at NORAD in the Cheyenne Mountain Complex, working on top secret military secure voice and data systems – honorably discharged.

An avid technologist, blogger and bass fisherman, and inventor with multiple issued and pending patents.

For more detailed background information, please see: Rick Braddy on LinkedIn



CTO, Access Management Group

CITRIX Systems, Inc.

“I worked with Rick during his tenure as CTO at Citrix — he’s a very thorough, detailed technologist who sees the big picture and can relate well to both marketing and technology teams. He developed several master plans and technology roadmaps that are still in use.” November 9, 2008

1st David RoussainVice President, Product Marketing, Citrix Systems, Inc
worked directly with Rick at CITRIX Systems, Inc.

“Rick a great manager of technical people. He was extremely supportive and his broad array of technical expertise and vision made him someone you can lean on when necessary — a very rare ability at the higher levels of technical management. I enjoyed working for Rick immensely during our time together and would recommend him without reservation.” May 6, 2008

1st Paul MartinChief Architect – Web Products, Citrix
reported to Rick at CITRIX Systems, Inc.

“Rick has a unique combination of skills. He is a deep technologist with an ability to see connections between trends, and articulate the impact in both layman’s terms and technolgy terms. In addition, Rick is a very creative strategist, not constrained by existing thoughts and structures, as he views the future and steps that should be taken. Finally, Rick is a very trustworthy colleague and executive with high integrity and great objectivity.” December 10, 2007

1st R. Scott HerrenGroup VP and GM, Virtualization Systems Group, Citrix Systems Inc.
managed Rick at CITRIX Systems, Inc.

“Rick is a terrific visionary with exceptional ability to understand the current flow of a business and extend that vision to where it can/should go in the future. I worked with Rick for years in the Citrix Engineering group, and his leadership was a key to the success of the team. Truly one of those unique talents you look for in our industry, and hope to have the pleasure of working with if you’re lucky.” December 3, 2007

1st Adam MaranoVP Engineering, Citrix Systems Inc
worked directly with Rick at CITRIX Systems, Inc.

“Having worked with Rick for more than 6 years at Citrix, I have had nothing but the greatest respect for his contributions to the thinking and execution roles we’ve shared at the company.

There are few with the combination of technical, business and productization thoroghness than that of Rick. Considering multiple perspectives of success and what it takes to make the right product fit in the market place is something he contributes to the planning excercises. Preemptive in thinking about the “gotchas” areas, Rick can add value in many more areas than the conventional “CTO” technology space.

We’ve worked together through many projects, big and small, so I pass along this endorsement as a person that’s done hand to hand combat in the marketplace with Rick… couldn’t ask for a better alliance.” November 27, 2007

1st Michael RichtbergSr. Director, Buiness strategy, VSG CTO Group, Citrix Systems
reported to Rick at CITRIX Systems, Inc.

“Rick is a strategic thinker with excellent “big-picture” vision and strong communication skills. His leadership has helped guide our company successfully through several tough external challenges.” November 20, 2007

1st David PopeSoftware Architect, Citrix Systems, Inc.
worked indirectly for Rick at CITRIX Systems, Inc.

“I’ve worked with Rick at Citrix for over 4 years. Rick has provided excellent guidance and technical leadership as our CTO. In addition to Rick’s technical skills and leadership he has demonstrated solid and proven business skills in determining market trends, strategic partnerships, and identifying acquisition opportunities.” November 17, 2007

1st Tim GaylorPrincipal Security Architect, Citrix
worked indirectly for Rick at CITRIX Systems, Inc.

“Rick is a strategic thinker who bases his opinions on broad experience in the IT industry. At the same time he is open to new ideas and technologies and makes sharp observations about the commercial impact that they may have on the product portfolio. I have worked with Rick on several projects that directly led to Citrix’ expanding product portfolio.” November 15, 2007

1st Rob van der LindenSenior Director Advanced Products, Citrix Systems Inc
worked with Rick at CITRIX Systems, Inc.

“Rick has a great combination of visionary insight, technical skills and pragmatic execution. These attributes along with a tireless work ethic and team player attitude has made Rick a real asset to Citrix.” November 15, 2007

1st Chris FleckVice President, Strategic Alliances, Citrix Systems
worked with Rick at CITRIX Systems, Inc.

“Rick is a great technology visionary and CTO. With his passion, insight and strategic leadership Rick has been a key contributor to the growth of Citrix in the five years that I have known him. He combines a genuinely big-picture vision with rare pragmatism and the drive to understand and address real market needs. Rick has been a trusted colleague and will be much missed.” November 14, 2007

1st Michael HarriesDirector, Technology Strategy, CTO Office, Citrix Systems
worked with Rick at CITRIX Systems, Inc.

“Rick has had a profound impact on Citrix and has played a key role in leading the organization into high-growth markets while building a comprehensive strategic message that pulls it all together. He has a rare ability to think progressively and shape those ideas into solid businesses. Working with Rick has been nothing short of a pleasure, and I’d highly recommend him to anyone.”November 14, 2007

1st Tim SimmonsLead Software Architect, Citrix Systems
worked directly with Rick at CITRIX Systems, Inc.

“Rick is an extremely talented CTO. He has a whole range of terrific skills:
Great vision , an in depth understanding of technology and consequent opportunities, an ability to connect and communicate with CIOs and key customers, an understanding of how to package technologies and components into compelling product and solution sets and real knowledge of how to utilise the web to market products. He is also very terrific to work with as a colleague !”November 14, 2007

1st Keith TurnbullVP WW Product Development , VSG, Citrix
worked directly with Rick at CITRIX Systems, Inc.

“I have had the pleasure of working with Rick collaboratively on a number of projects since he started at Citrix. RIck is a big ideas person, someone who is always looking at out of the box solutions. He is a great strategist who can take this out of box thinking and apply it to deliver a technology and busines strategy.” November 14, 2007

1st Martin DuursmaCTO Office Chair & VP Advanced Products, Citrix Systems
worked with Rick at CITRIX Systems, Inc.

“Rick is the guy who set the Citrix Application and Desktop Delivery Strategy by leading comprehensive technology and trend researches, investigations of customer’s pain points, and creating the strategy as the current and future solutions for people working in a dynamic world.” November 13, 2007

1st Kazumasa NishidaDorector, Citrix Systems Japan R&D k.k.
reported to Rick at CITRIX Systems, Inc.

“I have had the pleasure of working with Rick for more than two years. During that time, Rick has continued to impress me with his business oriented approach, awareness of technology trends, and strategic thinking. Rick also has been a great team player, reaching out beyond group lines, and creating avenues for win-win propositions. His ability to discuss possibly contentious issues calmly and rationally have helped the team to reach and implement the best decisions. Rick would be a great executive asset to any company and I would gladly and strongly recommend him.” November 13, 2007

1st Prabakar SundarrajanCTO, Application Networking Group, Citrix Systems Inc
worked with Rick at CITRIX Systems, Inc.

“Rick is hands-down one of the best executives I’ve ever reported to. His broad technology background makes him very good at analyzing and communicating shifts in the tech landscape at all levels, from CEO to press to engineering. Unlike some CTOs, Rick is a very strong and well-rounded business person, able to tackle cross-functional organization or broader industry challenges. However, it’s Rick’s skills as a leader and manager that really set him apart. I’d very gladly work with Rick again without hesitation – he’s world-class.” November 13, 2007

1st Dave AspreyDirector, Technology Strategy, Citrix Systems
reported to Rick at CITRIX Systems, Inc.

“During his time at Citrix, Rick was intrumental in moving Citrix from a single product company to a company with a broad portfolio of products. He also planted the seed of Web marketing and continued to cultivate the value of Web-based techniques throughout his time at Citrix. He continues to provide leadership and guidance to myself and many of my colleagues to this day. Rick would be a valuable asset to any organization that has realized that the old ways of marketing need to be tweaked in a Web 2.0 world.”November 13, 2007

1st Vinny SosaSr. Manager, Product Marketing, Citrix Systems
worked indirectly for Rick at CITRIX Systems, Inc.

“I’ve had the distinct pleasure of working with Rick for 6 years. Rick has a unique blend of business suaveness and technical knowhow that makes him an extremely valuable member of any team. Rick has been instrumental in driving Citrix’s strategy forward as we expanded from a single product to a multi product company.

Rick has a very easy going personality that makes him great to work with. He’s very much a team player, always working for the benefit of the team, always driving forward and pushing for progress.

I have no hesitation in recommending Rick to anybody who asks.” November 13, 2007

1st Brad PedersenChief Architect & Senior Fellow, Citrix
reported to Rick at CITRIX Systems, Inc.

“Rick is a true professional. His work ethic and a sense of professional relationship building is unparalleled. The effectiveness with which Rick has transitioned from being a technologist/strategist, to the leader of the PM group and back again to CTO, demonstrates the diversity of his business experience. I am indeed honored to have had the opportunity to work with Rick for many years. Rick certainly gets my full endorsement without any hesitation.” November 13, 2007

1st Rizwan PiraniSr. Director, Citrix Systems Inc
worked indirectly for Rick at CITRIX Systems, Inc.

“Rick is bold technical manager who brings deep marketplace savvy and strong command skills to every group he leads. He was instrumental in taking Citrix Systems from its adolescence to the billion-dollar corporation it is today. He is tough and demanding but always fair and walks his talk. I highly recommend Rick for all organization in need of a strong, technical leader and market visionary.” November 13, 2007

1st Wayne PendleyUsability Architect, Citrix Systems Inc
reported to Rick at CITRIX Systems, Inc.

“Rick is in a key position within Citrix in developing and promoting new ideas and products. I have been in the position of suggesting and/or promoting new ideas within Citrix and Rick has always engaged positively with the new, always encouraging and assisting. Needless to say he has also been the source of many ideas himself (e.g. Programmable End Point Analysis) and I have had the opportunity to assist in bringing some of these to fruition.” November 13, 2007

1st Will HarwoodProduct Strategist, Citrix Systems
worked indirectly for Rick at CITRIX Systems, Inc.

“Rick and I worked together on founding CitrixCommunity.com and integrating in with Citrites’ Blogs and it was a pleasure working with him. I was amazed at how quickly he transformed the project from a concept into reality and I look forward to collaborating with him in the future.” November 1, 2006

1st Sam JohnstonEscalation Engineer, Citrix Systems
worked indirectly for Rick at CITRIX Systems, Inc.

VP – Product Line Exec, VP Product Marketing & Product Management

Citrix Systems, Inc.

“Rick is an exemplary visionary, marketer, and business leader. He has an uncanny ability to discern market needs, work with development teams to build the right product, and deliver it on-time. Additionally, Rick is a relentless innovator matched by his strong ability to execute and “make things happen”.” January 3, 2008

1st Bryon ThomasSenior Manager Product Marketing, Citrix Password Manager, Citrix Systems
reported to Rick at Citrix Systems, Inc.

“Rick is an excellent leader and mentor. I especially appreciate his strategic thinking ability and creativity, and his ability to stimulate those qualities in his team. I wouldn’t hesitate to work on his team again.” November 8, 2007

1st Derek ThorslundSenior Manager, Product Management, Citrix Systems
reported to Rick at Citrix Systems, Inc.
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